HISTORY
In 1997 Women's Work was initially created. It started as a women's (general) business site. It received a lot of recognition, but the mistake I made was trying to do too much...to make it appeal to all working women...an Internet version of Working Women magazine. I got side-tracked for a few years...paying bills by designing websites, which I still do today. Unfortunately, Women's Work languished. Then I got involved into a home-based business that to this day the company denies is an MLM company (it is). This was a time where I lacked focus, but I was learning a lot. Still, I kept designing websites and carved out a nice little niche in the independent/private school market, which I continue to work on. But it nagged me that I was neglecting Women's Work...

Meanwhile, during this time my husband and I were raising our young son. It worked out well for our family because my husband had the benefit-paying corporate job while I had my business and the flexibility that it offered. My friends would often tell me that I had the "best of both worlds"...I had a wonderful business that satisfied the "achiever" in me, but one that was flexible enough so that I could be the mom who saw my son off to school in the morning, greeted him at the door when he got home, and occasionally chaperoned a field trip or two.

And that's when I got to thinking...why not re-create Women's Work so that more women could benefit from the "best of both worlds"...Design Women's Work to be the resource for women who wanted that FLEX career. So that's exactly what we're doing...partly because "Corporate America" sure isn't doing a very good job. Sure, there may be some window-dressing, even good intentions, but it can't be surprising to anyone that women are leaving corporations in droves. Some to raise a family, others to find better opportunities, still others to start their own businesses, but all want more flexibility. In the months ahead you'll read about some recent surveys focusing on working women and some very shocking statistics. You'll also read about some companies who are really trying to work on this flexibility problem.

But before I go any further, I'm asking for your help. Let me know what you want to see in Women's Work...the things you need resources for, help with. You can post a comment on our blog or send me an email.

Thanks for stopping by,

P.S., to address the complaints that we've received and will continue to receive from men and women about the name of the site, Women's Work, and the emphasis of the site, women in business, you need to know the site's origin. Back in 1995 when I got my first taste of the web, I was in the process of creating a business site aimed at the general population of business people. Well, once that site went online, it was an immediate hit, winning some awards and gaining a steadily increasing audience. This was at a time when the World Wide Web was in its infancy and there was a lot of skepticism about whether the Internet was a viable medium or whether it would be our next CB radio. Nonetheless, it was getting a lot of attention and many surveys were underway to understand who exactly was using this new medium. The surveys at that time were saying that mostly men were signing on. They were technical and young. Women, on the other hand, were only 5-10% of the population signing on. But, that didn't jive with the numbers we were seeing on the site and the emails we were getting. It was at that time I decided to change directions a bit and target a niche that I thought would be growing. And that was the genesis of Women's Work. There you have it! That's all there is to it. It had nothing to do with who we like and don't like. It was a marketing decision, nothing more, nothing less.

And we liked the name.