Small Businesses Get BIG Exposure Through A
New Press Release Submission Service

Often the most innovative products originate from the minds of entrepreneurs and small business owners. Yet, without public acknowledgment, these products are often destined for obscurity. Ironically, it’s the small business owner and entrepreneur who most lack the funds or marketing acumen to launch an effective product campaign to grow their business.

Now, a new product press release submission service, offered by Dianne Beiermann-PR Consultant, ensures that obtaining product publicity can be affordable and effective.

According to PR Consultant Dianne Beiermann, “do-it-yourself publicity can be problematic because targeting the appropriate media is incredibly time consuming and the incorrect formatting or a misdirected approach to an editor can result in negative responses or no response at all.” Also, Dianne explains that, “If a client decides to use a typical PR submission service the fees can be quite high, from $150 just to write the release and up to $600 to submit to their list of editors. The problem with this method is that it’s too costly for the small business owner.” Dianne explains that “writing and submitting releases doesn’t have to be expensive to be effective.”

Dianne’s PR consulting service specializes in writing “New Product Announcements” for manufacturers, small business owners, and entrepreneurs with limited resources. We asked Dianne to explain what a new product announcement is and here is what she said, “most magazines have a new products section where editors will showcase a company’s new product for free. In this section the editor will usually include a description of the new product along with the picture of the product, website, and phone number of the company.” These specialized announcements drive targeted traffic to a client’s website and increase sales.

Her service fee of $69.95 includes customized press release writing and product photo formats, plus targeted distribution to an extensive list of national and online magazines. Additionally, her clients receive a proof for approval and a detailed report and timeline of the publications who received her submissions.

Dianne is confident that each of her submissions will be read by the editors. She points out that “by targeting magazines, products receive a longer exposure time because publications remain on newsstands and in circulation longer. The benefit of online magazines is that product announcements can appear quickly, with live links posted within 24 hours, yielding fast product inquiries.”

Dianne’s PR Consulting service has had great success already in obtaining free publicity for her clients. For over three years, Dianne has compiled and perfected her publicity database which is constantly updated. Clients benefit from having submissions sent to anyone of her 51 niche specific categories, ranging from Pet Magazines, to Wedding Magazines, to Baby Magazines and the list goes on. She delights in seeing the business growth her clients achieve from their product promotions. “The free publicity my clients have achieved through my services has been very satisfying. Now, I want to share that knowledge and help others achieve similar success.”